John Lewis has launched a new circular collection of home and fashion products, designed to provide customers with thoughtfully created items that will stand the test of time. The 20-piece collection includes nightwear, filled bedding, and other products that have been developed with sustainability in mind.
The collection features products made with increased amounts of recycled content and designed to be more durable and longer-lasting. The design also takes into account how clothing items can be easily recycled at the end of their life cycle.
John Lewis has collaborated with experts from the University of Exeter and WRAP (Waste and Resources Action Programme) to develop a comprehensive framework and strategy for circular design. The framework is based on three core principles: material choices, durability, and cyclability.
The company’s Commercial Director, Kathleen Mitchell, said that the new collection is part of John Lewis’ efforts to combine style and sustainability for customers. The company is constantly looking for ways to improve its design process and create products that are good for both customers’ pockets and the planet.
Professor Fiona Charnley from the University of Exeter Business School praised John Lewis’ efforts, saying that the company’s approach is a “pioneering step forward” in its transition towards a circular economy.
The new collection is available in-store and online, and each product comes with a QR code that provides information about its sustainable design according to circular design principles. The company hopes that the collection will appeal to customers who are looking for more sustainable options and are willing to pay a premium for products that are designed to last.
John Lewis’ commitment to circular design is part of its wider ambitions to offer more ethical and sustainable products across fashion and home. The company believes that by designing products with sustainability in mind, it can reduce waste, minimize environmental impact, and provide customers with choices that are better for the planet.
