Bugaboo, global designer of award-winning strollers and parenting solutions, has joined the B Corp movement. Their B Corp certification is another big step on the brand’s Push to Zero journey to be net zero by 2035, and it energizes their drive to keep pushing for a better future. Bugaboo received their B Corp certification after demonstrating they meet the high standards of social and environmental performance, accountability, and transparency, set by B Lab™.
From ensuring all products are produced in safe and fair conditions in their owned factory, to switching to mass-balanced bio-based material that reduces CO2 emissions by up to 24% per stroller, conscious choices have been part of Bugaboo’s DNA since they started in 1999. The B Corp ethos aligns perfectly with Bugaboo’s values, and the new B Corp certification is a positive milestone to mark their efforts so far.
“As a parenting brand, we think it’s absolutely essential to make sure that our company helps to create a better future for today’s children and the next generations. Being B Corp certified shows we’re committed, and on the right path, to making a positive impact, and it will keep us pushing to do even better,” said Lise Hordijk, Environment, Social, and Corporate Governance (ESG) Manager. “We’re very excited to put the B in Bugaboo, and to join this community of purpose-driven businesses at the forefront of creating change.”
“Being able to welcome Bugaboo to the B Corp Community is hugely exciting. Bugaboo’s decision to become a B Corp and work on continuous improvement, combined with their ambition to become net zero by 2035 is a great step and shows we can redefine success in business,” says Tessa van Soest, Executive Director B Lab Benelux.
