Cellugy, a Danish biotech startup, has received €8.1 million ($9.25 million) in funding. The money comes from the EU’s LIFE Programme. It will support scaling up production of EcoFLEXY, a biofabricated cellulose-based rheology modifier. EcoFLEXY is designed to replace fossil-based carbomers. These traditional ingredients are linked to microplastics pollution.
Rheology modifiers are essential for many personal care products. They include skincare, deodorants, and oral care. About 70% of the global market depends on harmful petrochemicals. These chemicals are classified as toxic under EU rules.
The new funding aims to prevent the release of microplastics. According to the BIOCARE4LIFE project, EcoFLEXY could stop 259 tons of microplastics from entering the environment each year. By 2034, this could rise to 1,289 tons annually. This amount is equivalent to removing millions of contaminated products.
The project’s timing is critical. The EU has banned microplastics in cosmetics. US restrictions on PFAS, known as “forever chemicals,” are also increasing. The beauty industry faces potential losses of up to €12 billion due to these regulations.
Dr. Isabel Alvarez-Martos, CEO of Cellugy, said, “A sustainable material must outperform petrochemicals in texture, function, and user experience. It must also be scalable and cost-effective.” She added, “Only high-quality bio-based ingredients will drive industry change.”
EcoFLEXY offers better performance than existing biobased ingredients like xanthan and cellulose gums. It also avoids handling issues associated with plant nanocellulose. The material provides stability, compatibility, and sensory qualities.
The project involves expert partners, including The Footprint Firm and Berlin-based Sci2sci. The Footprint Firm will validate EcoFLEXY’s environmental impact. Sci2sci will optimize production processes using AI and data management.
Will Nunn, from The Footprint Firm, said the project advances sustainable manufacturing. Angelina Lesnikova of Sci2sci emphasized the importance of cost and performance.
The funding will support process improvements, commercialization, and market validation over four years. Alvarez-Martos said, “Within three to five years, we expect significant revenue and environmental benefits. Our goal is to replace petrochemicals in the beauty industry.”
