Aurea Imaging, a Dutch company specializing in sensor systems for orchard farming, has received a Series A investment of €2.8 million. This funding will enable the company to scale up its TreeScout system, a tractor-mounted sensor system that enables tree-level execution of farm applications throughout the season. The investment will also support the development of new applications for TreeScout.
The round was led by Pymwymic, a Netherlands-based impact investor, and joined by a consortium of investors including ROM Utrecht Region, Knop Ventures, Goeie Grutten Impact Fonds, and BarUni Family Fund. These investors bring extensive experience in agtech and impact investing, which will help Aurea navigate its next phase of growth.
The TreeScout system uses precision technology to optimize fruit orchard production by scoring individual trees for parameters such as blossom density and vigor, generating digital prescription maps for machinery behind the tractor. This results in increased yields and reduced labor and agrochemical use.
Fruit cultivation is a significant industry worldwide, with precision farming offering opportunities for sustainable practices. Aurea’s TreeScout has shown that it can help optimize production while minimizing environmental impact.
Joyce Houterman, Investment manager at ROM Utrecht Region commented: “Fruit cultivation takes place on a large scale worldwide. Precision farming offers a lot of potential to create the sustainable orchard of the future. With the TreeScout, Aurea has shown that it has a unique and (economically) validated technical solution for optimizing production while minimizing the environmental impact. ROM Utrecht Region is very pleased to support Aurea with its future developments together with a strong consortium of investors.”
With this investment, Aurea is poised to continue its growth and contribute to the development of sustainable agriculture practices.
