Modern Meadow, a pioneer in environmentally-friendly biomaterials, and Earthletica, an Australian-based activewear brand, have partnered to launch the Bronte Jacket, named after dual Olympic gold medalist Bronte Campbell OAM. This lightweight jacket features Bio-AlloyTM Shield, a breathable and waterproof membrane developed by Modern Meadow.
“At Earthletica, we are committed to creating activewear that not only looks and feels good, but also supports a healthy planet,” said Campbell, co-founder of Earthletica. “Modern Meadow’s focus on innovation and sustainability aligns with our ethos to embrace technology to achieve sustainability more meaningfully than any other brand across our entire product line and I see this collaboration on the Bronte Jacket as the start of a long-term relationship to achieve other ‘world firsts’ together, even after the Olympics.”
The Bio-AlloyTM Shield membrane is PFAS/PFC-free and solvent-free, offering high performance in any outdoor condition. This innovative material is part of Modern Meadow’s Bio-Alloy™ platform, a proprietary system that combines select proteins with bio-based polymers to produce a variety of materials that are much more sustainable than their conventional counterparts while offering comparable or better performance.
“Collaborating with Earthletica on the Bronte Jacket exemplifies our resolve to create a more sustainable future through biomaterials,” said David Williamson, PhD, president and chief operating officer at Modern Meadow. “We see performance and sustainability as an Olympic sport. Just like athletes train to win gold medals, we are constantly researching and innovating to find real-world solutions to the fashion industry’s environmental challenges.”
