DayGlo Color, a leading manufacturer of fluorescent pigments, launched Elara Luxe™, its newest innovation in fluorescent color technology for the cosmetics and personal care sector.
The Elara Luxe product line comprises seven plant-based fluorescent pigments. Now, clean beauty products can offer the intense, rich palette that customers want.
Consumers are driving demand for sustainable products that are free from harmful ingredients. The new product line is free of microplastics; supporting both consumers and the environment. Elara Luxe embodies clean beauty standards and defines a new class of cosmetic colorants manufactured from all-natural rice protein; a powerful fusion of nature and technology. All pigments are renewably plant-sourced, inherently biodegradable, non-GMO, vegan, kosher and halal certified.
Elara Luxe colorants can be used in oil-based, solvent, or water-born formulations. This makes them ideal for a broad range of applications when used in accordance with the usage and restrictions outlined in 21 CFR Part 74 Subpart C and 21 CFR Part 82 Subparts B, C, and D. This can include makeup, lip gloss and lipsticks, lotions and soaps, face paint, temporary hair color, and nail lacquer or nail polishes.
“The Elara Luxe range is a key element of DayGlo’s growth strategy,” says Will Wooten, VP Global Sales and Marketing at DayGlo. “As America’s leading fluorescent pigment manufacturer, we are ecstatic about our latest innovation. Here is a product with the power to revolutionize the palette available to formulators.”
Will explains the environmental considerations that went into the new range: “Building on our Elara product series we’ve developed the world’s only fluorescent pigment for cosmetics and personal care. Elara Luxe is more than 97% plant-based and reiterates our commitment to reduce our impact on the environment.”