European fashion brand C&A launched a new spring/summer 2023 collection made with Recover™, a high-quality recycled cotton fiber produced from textile waste.
The collection is the result of the 4-year strategic partnership established by the two companies last year, which aims to place recycled cotton as the core ingredient of a more sustainable fashion industry. Ech piece contains 20% Recover™ recycled cotton fiber,.
It is the latest to come from the long-term collaboration in which both Recover™ and C&A double down on their commitment to circularity by coupling the use of recycled raw materials with powerful educational messaging. The new collection, and its campaign, is yet another step in their ongoing journey to inform consumers about circular fashion while providing them with stylish and affordable options.
Alejandro Raña, Chief Business Development Officer at Recover™, stated: “Collaborations with global brands such as C&A bring our vision of circular fashion at scale to life, and the necessary demand to make a lasting impact on the industry.”
Suzanne McKenna, Chief Range and Sustainability Officer at C&A Europe, stated: ‘’Harnessing innovation to increase the availability of high-quality recycled materials is an important step towards a circular economy. Our latest collaboration with Recover™ demonstrates our commitment to connect 7/10 products to a principle of circularity by 2028.’’
