Blueair, a pioneer in the air wellness industry, has announced a groundbreaking partnership with Lanaco, a New Zealand-based company that specializes in wool filter technology. The collaboration aims to develop a range of high-performance electrostatic wool and plant fiber-based filters, marking a significant milestone in the industry.
The partnership is focused on air wellness, an issue that has gained increasing attention due to the growing awareness of indoor air pollution. Indoor air can be up to 5X more polluted than outdoor air, making it crucial to have effective air purification solutions.
Blueair has a long history of innovation and commitment to bringing clean air into homes. The company has developed proprietary technologies such as HEPASilent dual filtration, which captures 99.97% of particles as small as 0.1 microns in size. The company’s latest product, the Classic Pro unit, features durable steel and HINS PureTM lighting technology that neutralizes germs.
Lanaco’s EcoStatic filter technology uses natural wool fibers with positive and negative charges to attract and retain particulate matter. The porous structure of the filter allows for easy airflow and eliminates the need for oil-based plastics or synthetics.
The partnership between Blueair and Lanaco marks a significant step in the company’s growth strategy, which focuses on educating consumers about air wellness through innovative products and offerings. Blueair has launched a new brand campaign, “Air Designed for a Better Life,” which highlights the importance of clean indoor air and its impact on sleep, mood, and physical health.
The first Lanaco wool filters will be available for select units in the U.S. and European markets before the end of the year. The partnership is expected to bring about a new era of air purification solutions that are both effective and environmentally friendly.
