It’s not news to anyone that fresh water supplies are getting scarcer, and studies on population expansion and water consumption show that the United States will suffer important water shortages if resources are not protected. Humans depend on clean, fresh water to do everything; from staying alive and hydrated, to cleaning and cooking.
The Asarasi Sparkling Tree Water and The Nature Conservancy are collaborating to protect the shrinking fresh water resources available.
To support The Nature Conservancy’s reforestation efforts through the Plant A Billion Trees campaign and protection of the Colorado River Basin, Asarasi will donate $100,000 over the next two years (April 1, 2021 to June 30, 2023). This is huge, considering that more than half of the U.S. water supply is stored and filtered by forests and trees, and that almost 36 million Americans rely on the Colorado River for water, food, recreation and energy.
So, where is Asarasi getting the water from? Maple trees are the surprising, sustainable and renewable source for pure Asarasi Sparkling Tree Water. Maple sap is made up of 97% pure, plant-based water. After the sap is collected from the maple trees, it’s later processed in order for the sugar to be entirely eliminated, and therefore result in pure,tree-filtered water.
This innovative way to acquire water from trees aids in conserving the low groundwater reserves, and lending a hand to local family farms. The connection between forests and fresh water becomes even clearer to consumers.
“The Nature Conservancy is the ideal partner for us to collaborate with to address widespread environmental challenges across the U.S. — from protecting our forests to conserving our groundwater reservoirs.” says Adam Lazar, CEO & Founder of Asarasi.
