REI Co-op introduced its first foray into running shoes since the 1970s, with the introduction of the REI Co-op Swiftland Multi-terrain (Swiftland MT). This versatile trail runner maximizes recycled and bio-based materials without compromising technical expectations, while giving runners freedom to take their adventures over multiple surfaces beyond the pavement.
“More than half of our customers who are hikers or campers are also runners, so we developed the premium Swiftland collection, and are expanding the run assortment we carry to give runners more options at the co-op,” said Fan Zhou, REI general manager for run and footwear. “The running community continues to grow every year, and it’s been great to see REI Co-op support that growth with its own business expansion, product innovation and partnerships.”
All major components of the Swiftland MT are designed with carbon-reduced technology and use recycled or bio-based materials, such as:
- 90% recycled PET FirmaKnit™ RUN upper
- 10% Bloom Algae TerraLoft™ RUN compound in midsole
- 100% recycled PET laces and webbing
- 100% recycled nylon rockplate
- 75% recycled PET collar lining
- 70% recycled PET collar foam
- 70% recycled PET reinforcements
- 30% Bloom Algae sock in TrailBed™ liner
Bennet Grimes, REI senior product manager for footwear adds, “We want runners to experience the sense of spontaneity and excitement an unpaved path can bring. With the Swiftland MT, customers can confidently explore new adventures and feel good about their lighter impact on the planet.”
