Novonesis, a leading supplier of enzymes for the detergent industry, is introducing Luminous, a biological alternative to petroleum-based technologies for maintaining whiteness and brightness of fabrics. This innovation addresses the growing demand for eco-friendly solutions in the laundry industry.
Luminous is a detergent enzyme that prevents clothes from becoming dull and gray, allowing consumers to use their garments for longer periods. As consumers increasingly seek sustainable options, Luminous contributes to the development of biodegradable detergent formulations and reduced carbon footprint.
According to Hans Ole Klingenberg, Vice President of Global Marketing at Novonesis, “Luminous® is a readily biodegradable solution that performs as well as, if not better than, existing petrochemical alternatives. Luminous® is suitable for different detergent formats and formulations, which increases the flexibility our customers have when developing new detergents. It gives them the freedom to innovate around detergent formulations and remove problematic ingredients without compromising on performance.”
Studies have shown that 75% of Western European consumers would switch to a more biodegradable and environmentally friendly detergent if it performed equally well. Additionally, research indicates that consumers are unsatisfied with the rapid graying and fading of their new garments, which can make them appear old before their time. As consumers opt for pre-loved clothes and lower wash temperatures, maintaining garment quality and color becomes crucial.
Luminous has received certifications from Ecolabel, ECOCERT, and the EPA’s Safer Choice program, ensuring its environmental credentials.
