Last August, Dirty Labs launched their plastic-free, biodegradable Bio Enzyme Laundry Detergents in select Whole Foods Market stores in the United States. Due to the success of the initial launch and the demand for more plastic-free options in the laundry aisle, the company is now offering their Bio Based Laundry Detergent as well as their Bio Enzyme Laundry Booster at select Whole Foods locations nationwide.
Dirty Labs was created by a team of veteran chemists and environmentalists with a shared vision to make conventional, petroleum-based cleaning obsolete by using advanced biorenewable alternatives. Led by Co-Founder and Chief Scientist, Dr. Pete He (Henkel, Tatcha, The Sustainability Consortium), Dirty Labs uses unique enzyme-driven technology to deliver conventional levels of cleaning (and better) all while achieving unprecedented levels of ingredient safety and sustainability.
Their first line of Bio Enzyme Laundry Detergents utilizes Phytolase® — a proprietary enzyme cleaning technology to deliver on par or better cleaning efficacy than conventional cleaners without the use of known toxins, carcinogens, and pollutants — including all California Prop 65 chemicals and EU listed fragrance allergens.
“We’re thrilled to expand our assortment in Whole Foods Market and provide customers with uncompromised cleaning performance and additional biorenewable, plastic-free options in the laundry aisle,” says David David Watkins, Co-Founder and CEO of Dirty Labs.