Indovinya, the specialty chemicals division of Indorama Ventures, announced the launch of OXISMOOTH® DS in the Brazilian market. This multifunctional emollient is made entirely from plant-based, renewable sources, setting new benchmarks in personal care performance. It offers superior transparency, water resistance, and solubilization of UV filters, meeting rising consumer demand for eco-friendly solutions.
OXISMOOTH® DS provides notable benefits across various beauty products such as sunscreens, makeup, hair care, and skin care. Its advantages include a dry touch, quick absorption, easy spreadability, and improved hydration without causing occlusion. For hair products, it enhances shine, reduces frizz, and helps prevent color fading. It also offers thermal protection, shielding hair from dehydration and damage.
In makeup formulations, OXISMOOTH® DS assists in pigment dispersion and ensures even coverage. This launch aligns with global beauty trends focusing on skin and hair health preservation rather than solely anti-aging. Bruna Moretti, Marketing Manager for Personal Care at Indovinya, emphasized consumer preferences. “Today’s consumers want products that hydrate, protect, and style, using biodegradable ingredients that promote ongoing health and beauty,” she said.
The introduction of OXISMOOTH® DS reaffirms Indovinya’s commitment to innovation and sustainability. The product offers brands in Brazil a high-performance, environmentally responsible ingredient that improves sensory experience and product efficacy. This launch supports the growing shift toward eco-conscious beauty solutions and positions Indovinya as a leader in sustainable personal care ingredients.
