Garnier, one of the world’s largest mass market beauty brands, has partnered with Loop Industries, a tech company whose mission is to accelerate a circular plastics economy by manufacturing 100% recycled polyethylene terephthalate (“PET”) plastic, to create 100% recycled and infinitely recyclable virgin-quality PET plastic.
Materials that used to be considered “unrecyclable” waste, or low value plastic such as colored or opaque plastic bottles, can now be transformed to create the innovative solution. Garnier will pilot this technology in the brand’s first Micellar Cleansing Water All-In-1 bottle made of plastic waste previously considered as an unrecyclable material.
Loop Industries, a Canadian-based technology company located in Terrebonne, Québec, has developed an innovative depolymerization technology that utilizes low heat and no added pressure to convert low value plastic and polyester fiber waste into 100% recycled virgin-quality Loop™ PET resin. Loop™ PET resin is suitable for both food-grade packaging and polyester fiber applications and, if sorted correctly, is infinitely recyclable.
This future-facing partnership and pioneering recycling process will help Garnier save PET plastic waste that cannot yet be recycled within conventional recycling processes. By combining its iconic Micellar Cleansing Water and Loop Industries’ innovative technology, Garnier is taking another step forward in the brand’s long-standing commitment to increasingly create more sustainable packaging for their products.
The Loop logo, featured on the front of this packaging innovation, serves as an anchor to highlight Loop’s revolutionary technology, the quality of materials and the bottle’s recyclability. The inclusion of Loop branding on the packaging strongly supports Garnier’s sustainability goals by promoting the infinitely recyclable potential of the product and brings awareness to PET plastic circularity.
