Good Man Brand, the popular menswear and footwear brand founded by Super Bowl Champion, philanthropist and entrepreneur Russell Wilson, has announced the launch of its most sustainable sneaker yet—the Halo.
This partnership merges premium menswear design with Balena’s innovative BioCir®Flex material to introduce the Halo Sneaker—a circular, biodegradable sneaker redefining luxury and sustainability in North America.
The Halo Sneaker features Balena’s BioCir® Flex sole—a fully compostable and recyclable material designed for high-performance footwear. Offering the flexibility of rubber with the durability of conventional plastic, it seamlessly absorbs impact and enhances comfort. BioCir® Flex’s rubber-like softness and wear resistance ensure lasting performance, while its biobased composition supports a truly circular lifecycle, transitioning smoothly from creation to end-of-life.
BioCir®flex is a biobased, durable, flexible, fully compostable, and recyclable thermoplastic elastomer that has a clear circular end-of-life and can be used for the production of durable consumer goods through injection molding, extrusion, and 3D printing using filaments or pellets.
