Material innovation startup, Sulapac, has launched Sulapac® Luxe, a new bio-based material ideal for substituting hard plastics, including ABS, as part of its expanded portfolio for cosmetics and beauty packaging.
The new material comes in response to demands from the beauty industry’s leading brands for more environmentally conscious packaging solutions that still offer high-end luxury feel, function, and aesthetics.
“One major challenge beauty brands face in replacing conventional plastics is the strict performance criteria of the chosen materials,” says Colin Strobant, International Sales Director at Sulapac. “With Sulapac Luxe, we have shown that conventional plastics can be easily replaced without compromising on quality. We have listened to our customers’ challenges, and the material has been through an extensive development process to ensure it stands up to the highest demands for luxury performance.”
High density, resistance to temperature fluctuations, ceramic feel and sound, and a glossy, smooth surface are some of the material’s characteristics, which are important for luxury brands. Sulapac Luxe is not only recyclable, but like all Sulapac materials, it can also be made with recycled content, another feature important for many premium brands.
“Sulapac is a pioneer in recycled bio-based materials and our aim is to use only recycled biopolymers within the next five years,” says Sulapac’s CEO and Co-founder, Dr. Suvi Haimi. Sulapac Luxe is made from industrially compostable materials; it leaves no permanent microplastics or toxic load behind.
Several high-end beauty brands have already shown interest in utilizing Sulapac Luxe in combination with their existing glass fragrance bottles or jars. The material is commercially available to all manufacturers and slips seamlessly into existing injection molding production lines.
“We are happy to see the positive movement within the cosmetic sector as more and more brands are turning away from conventional plastic. Our job is to make this transition as easy and beneficial as possible – for brands, their customers, and the environment,” says Haimi.