A presentation by Willem Rensink, Category Group Director – R&D Hygiene Home & Innovation Partnerships at Reckitt.
For Reckitt, carbon emissions are driven by raw materials. To reduce emissions, the amount of renewable carbon needs to be increased in the raw material mix. Chemically identical raw materials with renewable carbon typically come with an on-cost. As only a small segment of consumers are willing to pay a premium for sustainability, this is not a viable solution. We are looking for sustainable raw materials as a driver of product performance to provide consumers with a sustainable superior product experience.
Find out more: https://reckitt.com/
This presentation was filmed at World Bio Markets on 26-27 June 2024. Find out more about the event here: https://www.worldbiomarkets.com/
