On, the innovative sportswear brand from Switzerland, introduced a new product of its circular Cyclon program: the Cyclon-T. Current subscribers of the Cyclon service can now double up their run with this performance t-shirt.
Just like the currently available Cloudneo performance running shoe, the Cyclon-T is made with castor beans, a fully bio-based material, making it fully recyclable. The Cyclon-T will come in a un-dyed white version and is built for performance.
“We are very excited that we are growing our offer of fully recyclable and circular products with the Cyclon-T», says Caspar Coppetti, Co-Founder of On. “This launch is one further step in our long-term vision to become fully circular by the end of the decade.”
When the product reaches its end of life, it can be returned to On in any box available. Just like its predecessor, the Cloudneo, the Cyclon-T can be recycled together in the Cyclon service. On’s initiative is to keep their products out of landfills and minimize its impact on the planet – while simultaneously maximizing its benefits for runners.
Cyclon is On’s first project devoted entirely to exploring the potential of sustainability and circularity in performance running. Subscribers will receive, wear and return Cyclon products which are then recycled and transformed into future On gear. This direct circularity is one big loop of renewable energy that showcases the incredible things that happen when humans move.
