French company Fertil is ready to bring a sustainable solution for both environment and agronomy. Fertilpot is an entirely degradable product made from wood fibers. During the 1960s, the company offered products designed to facilitate the agronomic development of flowers and plants, especially in the horticultural sector. But in the 1970s-80s, the emergence of plastic pots made Fertil lose the market. The company then continued to grow in plant production with two flagship products: the Fertiss substrate, specifically designed for fruit tree seedlings and cuttings, and the Fertilpot, which is now the company’s main activity.
The Fertilpot is a natural solution that helps reduce waste production drastically, as well as its environmental footprint. But in order to be coherent in its eco-responsibility approach, Fertil wants to control the entire manufacturing process. “The Fertilpot is made entirely from wood fibers. Our raw material comes from forests of the Vosges region, where our production unit is located. We have contracts with the foresters who harvest the thinning wood, certified PEFC”.
“The French fruit and vegetable sector has been particularly dynamic lately to offer plastic-free packaging but it still has a long way to go. Indeed, before the products can be placed on the shelves of wholesalers and supermarkets, they very often first grow in plastic pots, which create tons of waste each day, additional footprint for the environment and are limited in terms of the efficiency of their use”. – Francis Paon, CEO at Fruit Attraction 2022
The Fertilpot appears to be an interesting solution in many respects as it helps increase the profitability and productivity of those who already use it. The Fertilpot can be used in many sectors, from fruit crops to vegetable crops, viticulture and horticulture, and even the cultivation of medical cannabis, sugar cane, exotic fruit, cacao and tea.