Dove, the renown beauty brand from Unilever had introduced i’s first ever Refillable Deodorant. What was once a ‘throwaway’ item has been transformed into a meaningful commitment to sustainability.
Dove is making refillable deodorant products widely available to all and accomplishing a new milestone in their journey towards fighting plastic-waste. The compact refillable case is made from super-durable stainless steel, able to withstand a force of nearly 900lb in weight, and its sleek, minimalist aesthetic is made of 96% recycled plastic and is 100% recyclable.
The new Refillable deodorant contains a kind to skin, aluminum-free formula – the only aluminum and alcohol-free deodorant enriched with Dove ¼ moisturizers. The gentle ingredients include glycerin to help soften the skin, plus odour-blocking ingredients that deliver 48h-odour protection.
“We’re excited to make sustainable personal care products accessible with the launch of Dove Refillable Deodorant,” says Firdaous El Honsali, Global Vice President Communications & Sustainability at Unilever. “Dove Refillable Deodorant is only the beginning. We are looking at every facet of our packaging and are working towards our commitment to make all plastic packaging reusable, recyclable or compostable by 2025.”