French fashion brand Chanel has announced its partnership with Finnish start-up Sulapac. The new LES EAUX DE CHANEL 125ml perfume bottles will be made with a biobased cap developed with Sulapac.
LES EAUX DE CHANEL fragrance was first introduced by Chanel in 2018. According to the company, it was developed with sustainability in mind, with a thinner and lighter glass bottle meaning it required a smaller volume of raw materials and transport could be optimised. Additionally, the fragrance’s corrugated cardboard outer packaging has been given a “clean, simple” redesign and which is easier to recycle by its lack of lamination or glossy coating.
Now, the 125ml perfume bottles will be topped with a new cap made up of three layers, composed of 91% biobased materials obtained from renewable, plant-based resources and FSC certified wood chips.
The new cap is the result of a two-year partnership with Sulapac and allegedly over 48 attempts to reach a suitable final product. Chanel was one of the first companies to invest in the Sulapac startup in 2018.
According to Sulapac, every detail was meticulously considered when designing the bottle, in order to meet CHANEL’s research and development standards. These details include the sensory nature of the materials, the sound the bottle makes when its cap is put on, its resistance to fluctuations in temperature, and the bottle’s grip. Sulapac says it also needed to be able to present the matte finish on the “iconic” double C engraving of the CHANEL brand.
Suvi Haimi, CEO and co-founder of Sulapac, comments: “This first product launch of our collaboration with CHANEL, the biobased LES EAUX DE CHANEL cap made with Sulapac material, is a remarkable milestone for us. It proves that Sulapac meets the highest quality standards.”
Other important houses under the LVMH umbrella are also incorporating sustainable and smart packaging solutions into its perfume and cosmetics portfolios. Parfums Christian Dior brand will use packaging with 30% certified recycled content for its lip gloss range, while Paco Rabanne has developed a refillable spray cap for its robot-shaped fragrance packaging that connects customers to a unique digital space via smartphone.
