GOZEN, a startup specializing in biomaterials, has launched LUNAFORM, a new sustainable material that is plastic and animal-free. LUNAFORM was unveiled at Paris Fashion Week last Sunday, where it was featured in Balenciaga’s Summer 24 collection.
LUNAFORM is created through a process that combines nature’s ingenuity with cutting-edge science. In a nutrient-rich environment, microorganisms craft ultra-crystalline patterns, and with the introduction of natural agents, a 3D super-material begins to form. From this entirely bio-based foundation, LUNAFORM is derived. The entire process is vegan and non-GMO.
LUNAFORM is stronger and finer than traditional animal leather and features a natural drape and softness that sets it apart from existing alternatives. Produced in large 13 square foot sheets of customizable thickness and texture, LUNAFORM offers unprecedented design versatility.
The partnership between Balenciaga and GOZEN is a culmination of two years of collaboration. For Ece Gozen, the founder of GOZEN, the partnership is more than just a business deal. It is a manifestation of GOZEN’s deep-rooted beliefs in reimagining our relationship with the natural world.
LUNAFORM is set to open new possibilities for consumers to make environmentally responsible choices without sacrificing high-end design. As the adoption of LUNAFORM gains traction, it is expected to inspire other brands to embrace eco-friendly materials and practices, ultimately fostering a more sustainable future for the fashion industry.
