Brands and consumers alike are becoming much more aware of the negative effects that plastics and plastic packaging have over the environment and human health. Taking that in mind, these companies have decided to change it up and adopt eco-friendly alternatives for packaging their products.
Raw Elements: The American beauty brand launched a sugarcane-based tube for its natural and reef-friendly sunscreen, moisturizer, and hand sanitizer product lines. The tubes are polyethylene tubes produced by Berry Global Group. They’re produced with 83% sugarcane by weight, which is the maximum percentage allowed to include the EVOH barrier needed to protect the ingredients.
Love Beauty and Planet: Unilever’s personal care company now offers refill bottles, which are made from 100% recycled PET and use 40% less plastic per ounce compared with Love Beauty and Planet’s traditional bottles. According to Sonika Malhotra, co-founder, “after each reuse of the aluminum bottle and pump, 21.89 g of plastic is saved, resulting in a plastic reduction of 56.7% (compared to the standard, 13.5-oz bottle) over the course of a year”.
Ball: The world’s leading provider of aluminum packaging for beverage, personal care and household products developed the Ball Aluminum Cup™ over the past several years. It is designed to be used at home and in other areas where disposable plastic cups are common. “As a company, we are relentlessly focused on enabling the circular economy and finding new ways to help solve the packaging waste crisis with aluminum beverage packaging”.
Sacred Serve: Plant-based gelato company Sacred Serve is now using a new carton design made from a 100% virgin-fiber, food-grade paperboard, with a food-safe, water-based barrier coating. According to the company, ‘the material is certified as being 100% recyclable in any waste stream, 100% compostable in both home and industrial environments, and 100% biodegradable in marine and soil. It is also certified as being free of any harmful or toxic substances, including PFAS, and the paper is PEFC-certified and carbon-balanced”
