Generosity, a premium alkaline water company, has evolved to become the world’s leading sustainable hydration company by providing the technology to convert any water source into premium drinking water.
Launching a Sustainability Initiative in partnership with Qatar’s Supreme Committee for Legacy and Delivery, Generosity has debuted their refillable water fountains at the 2022 World Cup in Doha. These “Hydration Stations” are conveniently placed at major locations throughout the country to allow the locals, volunteers, and football fans alike the opportunity to access high quality water throughout the World Cup festivities and beyond.
Generosity’s goal is to provide consumers with the best water for their body and to reduce the use of single-serve plastics with their refillable water fountains. By simply connecting to any local water source, Generosity can process and dispense its premium alkaline water through these micro-hydration infrastructures.
“Evolving Generosity™ Water into a sustainable water company has always been the goal,” the company’s Founder, Micah Cravalho, states. “We aspire to be the global leader in water technology, empowering consumers with refillable products as an alternative to single-use packaging.”
Generosity™ is honored to assist Qatar’s Supreme Committee for Legacy and Delivery in working towards their goal of being one of the first countries in the world to reduce plastic waste by establishing a refillable ecosystem, all in its pursuit of a sustainable legacy.
The initiative by Generosity™ and the Supreme Committee for Legacy and Delivery also compliments a number of other projects taking place in the country during this global event, which aim to create a greener, more sustainable future.
Chairperson of Qatar Museums Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, says: “Having participated in beach clean-up efforts in Qatar for many years, I have witnessed first-hand the effect of pollution on our natural environment. Through initiatives such as those undertaken by Generosity™ and the Supreme Committee, and projects such as the FIFA World Cup Qatar 2022™ Art water bottles, which bring together the global artistic community to advocate for a more sustainable future, we are all encouraged to play our part, during the World Cup and beyond.”
Generosity™ differentiates itself from other water brands by its ability to offer temporary and permanent hydration infrastructures no matter where the source water comes from. “We shouldn’t have to solely depend on single-serve plastics to meet our hydration needs. It’s becoming less and less cost efficient and its incrementally destroying our environment,” Cravalho explains.
As Generosity™ looks towards the future of sustainability, the company will offer an ecosystem of refillable in-home hydration systems and in-office water dispensers. People can also expect to see commercial fountains at major venues and festivals.