Allbirds unveiled the world’s first net zero carbon shoe during a keynote address at the Global Fashion Summit in Copenhagen, Denmark.
In 2018, the company created SweetFoam® (a midsole foam made from carbon negative, sugargance-derived green EVA), which informed the new foam used in M0.0NSHOT. Then, in 2020, became the first fashion brand to label 100% of their products with carbon footprints. One year later, their partnership with adidas created a 2.94 kg CO₂e shoe, the lowest carbon footprint in the world at that time.
Now, Allbirds has released the world’s first zero-carbon shoe with regenerative wool. They used Lake Hawea Station in New Zealand, a net zero carbon farm that produces superfine premium merino wool and sequesters more carbon than it emits. That’s largely thanks to their best-in-class development program focused on native plantings, ground clearing, new pasture species, and more.
M0.0NSHOT is also made with carbon-negative, sugarcane-derived SuperLight Foam midsole that boasts 70% bio-based content, compared to most industry foams that are primarily synthetic material. Its made with carbon-negative bioplastic eyelets made from microorganisms that convert methane into a polymer that can be molded like plastics, without the corresponding carbon footprint. The shoes come in the company’s most carbon-efficient packaging with reduced space and weight required to transport, and made with sugarcane-derived, carbon-negative Green PE and uses carbon-conscious transportation featuring biofuel powered ocean shipping and electric trucking from port to warehouse.
