A presentation by Lara Dammer, Head of Department Economy & Policy at nova-Institute.
Being ‘green’ is a popular marketing claim in order to gain a competitive advantage. Recently, the EU has sought to create more transparency for environmental claims and ban greenwashing, most notably through the proposed Green Claims Directive. This presentation will discuss the expected impact for consumer goods companies.
Find out more: https://www.nova-institut.de/
This presentation was filmed at World Bio Markets on 26-27 June 2024. Find out more about the event here: https://www.worldbiomarkets.com/
