Doconomy, the impact tech company, and Parley for the Oceans, the environmental organization, have announced a long-term partnership to enhance solutions to the climate and plastic crises. Doconomy will integrate Parley’s AIR Strategy: Avoid, Intercept, and Redesign, into their product portfolio to empower individuals, businesses and governments to take responsibility for their impact, focusing initially on carbon, water and plastic.
Doconomy and Parley will provide products and technologies from the Doconomy business portfolio that allow individuals to understand and track their carbon, water and now plastic footprints, and develop a new plastic index tool that shows the connections between products and marine plastic pollution, and provides an everyday way to support direct impact through Parley initiatives.
Initially, the collaboration will focus on joining financial formulas and tools that allow a better understanding of the unseen impacts of consumer spending, and therefore to apply that knowledge to make more informed decisions and participate in creative solutions to environmental threats. Additionally, Doconomy and Parley will explore the impact of industries such as chemicals, minerals, fabrics and other materials that are contributing to the climate crisis and destruction of the oceans and natural ecosystems.
“It’s impossible to fight an existential threat you can’t see. We’ve built our economies and societies on faulty systems that allow us to remain detached from the true impacts of everyday choices on the oceans, climate and all life. At Parley we chose to focus on marine plastic pollution because it’s a threat we can all see and relate to, a material problem interconnected with every major environmental threat. Although plastic waste is tangible, the true scale of the problem and our individual role in it remains incomprehensible. With the support of Doconomy, we will empower decision-makers to own their part of the solutions, with the tools and technology to transform a sense of purpose into measurable progress,” stated Cyrill Gutsch, Founder and CEO at Parley for the Oceans.
Doconomy will support the Parley organization and the “Parley Ocean Plastic Program” which seeks to end marine plastic pollution from three angles: Avoid plastic where possible; Intercept plastic debris from marine environments; Redesign materials, methods, mindsets and products. Parley developed the idea of transforming marine plastic debris into premium materials used in non-single-use-disposable plastic items, changing products into Symbols of Change. This drives awareness, eases fundraising and creates a connection between a product and its consumers, driving material awareness and a quest for transparency.
