Eurofragrance showcased its new Ecoconscious and Sensolab collections at In-cosmetics, a leading fair for personal care ingredients, held between April 5th and 7th in Paris. The collections focus on sustainability and innovation and align with the company’s strategic plan and are intended to answer current consumer desires.
The creative Sensolab collection offers new sensorial experience with its solid fragrance formats, made possible thanks to technological innovation. This eco-friendly collection is characterized by products that use less water or are water-free. These products require less packaging, are lighter and are responsible for lower carbon emissions thanks to improved shipping conditions.
The collection includes a body lotion stick fragranced with bergamot and cannabis notes that is easy to carry and use as a basic cosmetic; a water-free coffee and white flower scented solid conditioner and a powder shampoo with hints of apricot and carrot, that eliminates the need for water. Other products included are a pocket deodorant in a compact powder format and a bath confetti soap that brings playfulness to the shower, in a format that diffuses olfactive notes of mandarin.
The company also presented the Ecoconscious collection of vegan, sustainable fragrances with natural ingredients, formulated with some eco-certifiable ingredients.
The multinational revealed various applications created with L’Ame du Bois™, the first captive perfumery ingredient derived from wood waste and developed by Eurofragance in October 2021. It was introduced at in-cosmetics this April in the form of fine fragrances, a shampoo and a scented candle.
Being an important ingredient in its history, the company looked for a way to produce a natural extract from wood without deforestation or negatively impacting the environment, and did so by upcycling discarded sawdust from a particular tree. After a time consuming and repetitive purification process, they were able to uncover an ingredient with the best olfactory profile, while retaining the soul of the wood.
Olegario Monegal, Global Business Unit Director of Home and Personal Care, explains, “These two categories, ‘home’ and ‘personal care’ are booming in Europe. Our presence at in-cosmetics illustrates our particular desire to accelerate our growth in personal care. We have a palette of high-quality raw materials and an excellent level of customer service along with valuable market knowledge that make us ready to respond to new consumer demands.”
