Signify eliminates 99.9% of plastics in Philips Hue packaging using biobased materials

Signify announced it has removed 99.9% of plastics from Philips Hue product packaging. The redesigned packaging uses biobased materials, improving recyclability and reducing environmental impact.  

The new packaging is smaller, helping to cut CO₂ emissions by 6,000 tons annually across all consumer products. This milestone aligns with Signify’s Brighter Lives, Better World 2025 sustainability program.  

The company developed alternative solutions, replacing hundreds of plastic components with recycled paper-based and biobased materials. Biobased materials include bamboo, which provides an eco-friendly, durable, and attractive unboxing experience.  

The shift to biobased biomaterials reduces packaging weight and volume, increasing transportation efficiency.  

Signify collaborates with suppliers to ensure adherence to sustainable packaging guidelines and obligations. The removal of plastics from Philips Hue packaging marks a significant step toward sustainability.  

CEO Michael Kuhne emphasized that innovation extends beyond products to packaging solutions. He highlighted that this progress demonstrates how sustainability and innovation work together. He also praised the collaboration across teams that made this achievement possible.  

Turay Kurgan, Global Head of Packaging, expressed pride in the progress. He acknowledged the ongoing effort to eliminate trace plastic elements from packaging industry-wide.  

Signify remains committed to advancing sustainable packaging solutions through biomaterials and recycled content.  

The company plans to continue efforts to reduce plastic use and incorporate biobased materials in future packaging innovations. This move demonstrates Signify’s leadership in eco-friendly packaging and its dedication to a circular economy.  

The adoption of biobased and recycled materials supports global sustainability goals and industry standards.  

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