A new contender has entered the premium juice arena, promising to bridge the gap between taste, value, and sustainability. Revl Fruits™ launches with a range of 100% juice blends infused with coconut water, designed for chilled enjoyment or creative mixology.
Citing shortcomings in the premium juice market, often demanding sacrifices in taste, cost, or eco-friendliness, Revl Fruits aims to deliver a joyful juice experience without compromise. Its 32-ounce Tetra Pak® cartons, a rare choice for shelf-stable juices, boast a unique eco-conscious advantage.
Made with over 70% paperboard, the cartons minimize environmental impact. Notably, the caps utilize bio-based plastic derived from renewable plant sources, further solidifying Revl Fruits’ commitment to sustainability.
“For a long time, consumers have been forced to choose between products that fit their wellness lifestyle and meet their sustainability values while conceding on taste, joy, and value,” said Christina Zwicky, Head of Brand Marketing for Revl Fruits. “Revl Fruits believes that premium juice doesn’t have to mean heavy glass bottles, excessive pricing, a boring experience, or lackluster taste. Revl Fruits allows consumers to celebrate the joy of juice without the compromise.”
