Indonesia’s leading producer of premium paints and coatings, Mowilex, has created a groundbreaking, bio-based paint that contains 28% renewable raw materials and removes formaldehyde from indoor air.
The innovative product, Naturalle™ paint, was produced with plant elements, which reduces its overall carbon footprint while creating a durable, high-performing matte paint that is low in odour and free of organic compounds (VOCs).
The water-based acrylic binder is made of 28% natural ingredients sourced from existing seeds, stalks and grasses. Using plant-based sources eases pollution by reducing the need for petroleum-derived polymers, and that lowers the product’s overall carbon footprint.
The bio-based technology behind Naturalle also actively improves air quality in homes and offices. Building materials, cleaning products, lacquers and other items release formaldehyde, a pollutant that can irritate the eyes and nose, trigger asthma attacks, and increase cancer risk. Naturalle absorbs formaldehyde and turns it into water vapour, permanently eliminating the contaminant from indoor air.
“Our Naturalle™ paint derives a significant portion of its resins from sustainable, plant-based materials. Using these renewable elements, rather than petroleum-sourced raw materials, lowers the product’s carbon footprint. This paint also improves indoor air quality by removing formaldehyde from indoor air, offering a sustainable solution to a common challenge,” says Novina Tjahjadi, Mowilex Head of Research and Development.
“PRIMAL™ RN Biobased Acrylic Emulsion and FORMASHIELD™ Technology from Dow Inc. are incorporated in Mowilex Naturalle paint, offering a sustainable solution and healthier environment to meet asthma and allergy standards,” says Yena Margono, Southeast Asia Marketing Manager for Dow Coating Materials. “As one of the world’s leading materials science companies, Dow Inc. is passionate about discovering innovative, sustainable solutions through joint efforts with our partners.”
“Naturalle™ is a renewable, high-performing paint with excellent formaldehyde-abatement properties. We are excited to offer Naturalle™ and further strengthen our position as the environmental and sustainability leader in our market,” says Niko Safavi, CEO of PT Mowilex Indonesia.
