Australian healthy-burger restaurant chain Grill’d has announced that it will be rolling out a world-first sustainable, grass-fed beef: Gamechanger.
The meat is made from black angus cattle that produce up to two-thirds less methane emissions than regular cattle.
In partnership with Sea Forest and the University of New England NSW, Grill’d has developed an innovative way to feed its grass-fed cows. By feeding the cattle asparagopsis (a native and natural Tasmanian seaweed), methane emissions are reduced by up to 67 per cent, with ongoing trials targeting a 90 per cent reduction.
This world-first trial will revolutionise the grass fed-beef industry, leading the way for others and helping smash national targets signed by the Australian Federal government to reduce methane emissions by 30 per cent by 2030.
“Asparagopsis is a seaweed native to Tasmania. It’s very special as it has a unique set of properties that carry across to cattle, and when consumed, it reduces methane in those animals. It’s great to see a direct-to-consumer product that Sea Forest is contributing to where consumers can make a real difference themselves – enjoying low-carbon products that are better for the planet,” says Rocky De Nys, Chief Scientific Officer of Sea Forest.
“We’re really excited to see Gamechanger beef come to life. This is the future of beef – and we won’t stop at 61 restaurants. But for now, and for only an extra buck, guests can help the planet by choosing a low methane product, simply by upgrading their favourite beef burger,” says Grill’d Founder Simon Crowe.