Experts in the textile industry, Recover™, Evlox, and Jeanologia have unveiled a groundbreaking recycled denim capsule collection called REICONICS at Denim Première Vision in Milan. The collaboration between the three companies aims to improve circularity in the denim industry by combining their respective areas of expertise.
The REICONICS collection is made from Recover™ recycled cotton fiber and Spanish cotton, and is GRS certified. It includes a range of premium denim fabrics developed by Evlox and a total of 14 final garments that will be exhibited at Première Vision Denim. Each piece in the collection displays a variety of finishes generated using technology by Jeanologia, which reduces water and energy consumption, and eliminates damaging emissions and discharge.
One jacket in the collection, which uses 32% Recover™ recycled fiber and Jeanologia finishing technology, saves up to 760 liters of water compared to a jacket made with virgin cotton and treated with traditional finishing techniques. The collection is a tribute to classic denim fabrics that have been successful in past decades.
Alfredo Ferre, CEO at Recover™, commented, “Recover™ is proud to be part of the REICONICS collection, a groundbreaking project that will pave the way toward a more sustainable future. Together we are offering brands a pathway to reduce their environmental impact caused by raw material production and waste.”
Francisco Ortega, Evlox R&D Director, added, “We are thrilled to implement new models of denim manufacturing, more circular and sustainable with the help of recognized partners such as Recover™ and Jeanologia with whom we have been collaborating for years. This capsule is another milestone in the challenge of making circular fashion accessible to everyone, without compromising the denim heritage.”
Enrique Silla, CEO at Jeanologia, also commented, “At Jeanologia we are proud to work with Recover™ and Evlox as partners to redefine the future of Blue jeans. REICONICS Collection creates an inflection point where technology, innovation, creativity, circularity, and sustainability are key to success. To achieve the excellent product whilst producing in a responsible and sustainable way.”
