Dirty Labs will launch its best-selling 2-in-1 Bio Enzyme Dishwasher Detergent + Booster at Whole Foods Market locations across the United States. This release marks an expansion for the company’s range of eco-friendly cleaning products, moving beyond laundry applications to kitchen use just in time for the holiday season.
The Bio Enzyme Dishwasher Detergent is an ultra-concentrated powder designed to function both as a detergent and a booster. Formulated with advanced bio enzymes and natural, nontoxic ingredients, it targets tough stains and stuck-on food without relying on harsh chemicals. Customers can choose from two scent options: Aestival, which features a blend of Yuzu, Geranium, and Lemon Balm, and Free & Clear, a fragrance-free alternative. Both options are compliant with safety standards, being free of California Proposition 65 chemicals and EU-listed fragrance allergens.
David Watkins, CEO of Dirty Labs, expressed enthusiasm for the new retail partnership, stating, “We’re thrilled to expand Dirty Labs’ presence at retail by bringing our top-selling dishwasher detergent to Whole Foods shelves. Whole Foods Market shares our commitment to offering safe, high-quality products, and we’re proud to provide the next generation of cleaning solutions.”
The timing of the product’s introduction coincides with a period when many households will be hosting gatherings and utilizing dishwashers more frequently. Dirty Labs aims to provide advanced cleaning solutions while maintaining a focus on sustainability and safety, striving to enhance the cleaning experience in kitchens and laundry rooms alike.
The collaboration with Whole Foods Market is viewed as a step forward for Dirty Labs, aligning with its mission to deliver high-performance cleaning products that prioritize both environmental responsibility and efficacy in everyday household routines.
