Cloverdale Paint and Celanese Corporation, a global leader in specialty materials and chemicals, have created a partnership aimed at developing sustainable paint solutions using advanced carbon capture and utilization (CCU) technology.
This collaboration is designed to convert industrial CO2 emissions into renewable feedstocks that can be utilized in paint production.
Celanese’s CCU technology captures CO2 emissions that would typically be released into the atmosphere and employs hydrogen to transform this captured CO2 into methanol. This methanol serves as a foundational component in vinyl acetate-based emulsions, a key ingredient for manufacturing paints.
By integrating this process, Cloverdale Paint aims to reduce reliance on fossil fuels and lower carbon emissions compared to conventional manufacturing practices.
The partnership is expected to enable Cloverdale Paint to incorporate over one million pounds of CO2 emissions annually into its product line, reflecting both companies’ dedication to sustainability and innovation.
Darrin Noble, president and chief operating officer of Cloverdale Paint, highlighted the initiative as part of the company’s broader commitment to environmental responsibility. “Our Green Guarantee reinforces our focus on sustainable materials and minimizing waste at every operational stage,” he stated.
Kevin Norfleet, global sustainability director at Celanese, spoke about the potential impact of the partnership, noting that it exemplifies how CCU can facilitate a reduction in the carbon footprint of products while fostering a circular economic model.
Through this initiative, Cloverdale Paint and Celanese seek to advance sustainable practices within the industry, contributing to a more environmentally conscious marketplace.
