Armitron has partnered with Tide Ocean (#tide), an environmentally-focused company that upcycles ocean-bound plastics to produce premium raw materials for sustainable products.
The results of the collaborative efforts are Armitron’s new Ocean Plastics Collection. The first introduction of this collection is called the Wave, which features four watches made from upcycled plastic recovered from our oceans. Each timepiece is packaged in a box consciously designed from recycled fibers that include an all-natural organic cotton insert.
“We chose to partner with Tide Ocean SA because of their strong commitment to preserving our oceans and protecting our environment and due to their award-winning #tide ocean material. Through the launch of our Ocean Plastic Collection, we aim to broaden awareness of plastic waste pollution and to champion the adoption of a circular economy,” states Bobbie Weichselbaum, CEO of E. Gluck Corporation. “Through our partnership, we are thrilled to be able to contribute to this ongoing effort. This initiative is just one small step in a more extensive social responsibility journey for the Armitron brand. As a time-tested and acclaimed name within the fashion industry, we strive to lead by example and ensure that we do our part.”
#tide ocean material is an award-winning material resource that comes in the form of granules for plastic injection, yarn for textile applications, and filament for 3D printing. It can be applied to an endless variety of durable products: from watches to furniture, automotive parts to apparel, consumer electronics to carpets or sports floors and construction. In just two years, #tide has processed the equivalent of more than 25 million plastic bottles into reusable raw materials converted into high-quality products.
