Amcor, a global leader in developing and producing responsible packaging solutions, has opened its Amcor Innovation Center Europe (AICE) in Ghent, Belgium. The AICE center focuses on developing sustainable and performant packaging materials, as well as innovative designs that stand out in shops and enhance consumer ease-of-use.
The AICE supports brands through its Catalyst approach, a collaborative co-development methodology that considers market, consumer, and sustainability requirements. The center’s facilities include a Material Science Center that develops innovative packaging materials with reduced carbon footprint, such as recycle-ready mono-materials and bio-based alternatives. The Customer Engagement Center conducts collaborative sessions, consumer focus groups, and retail simulations to test packaging appeal and usability. Additionally, its E-Commerce Lab tests and certifies packaging according to ISTA 6 standards, to validate packaging for shipment through Amazon and other e-commerce distribution chains.
“The opening of the Amcor Innovation Center Europe is a significant investment towards more sustainable, circular, and innovative packaging,” said Michael Zacka, President Amcor Flexibles Europe, Middle East, and Africa. “The center brings together the brightest minds in packaging design and material science with state-of-the-art technology to offer our customers a complete brand solution, from concept to commercial launch”.
