Famous sportswear company Adidas has introduced a new ‘No-Dye Collection’ of golf shoes which feature the uppers made entirely in their natural colour.
According to Adidas, this no dye technology works with a material’s natural colour to eliminate the water consuming part of the process, which is the pre-treatment phase of conventional dye techniques. By using the material in its natural form, the use of water and energy is reduced. The company says it’s another area where they are looking for ways to be more sustainable and to help end plastic waste. This unique selection will be featured in the adicross ZX PRIMEBLUE and new ZG21 Motion footwear for both men and women.Across their wide range of products, the company states they are “always looking at ways we can do better about our impact on the environment, and that includes the way we use water to dye materials.” The naturally coloured fabric does require a post-treatment step to achieve the same performance qualities, yet still achieves an average of 60% savings on water and energy.
“We’re continually evaluating ways to reduce our environmental impact when it comes to our products,” said Masun Denison, global director of footwear, Adidas Golf. “With this collection, we’re giving golfers another reason beyond just style and performance to feel good about the shoes they’re wearing.”
Through the absence of dye in this footwear, Adidas hopes to give golfers a distinct look and style as they head to the course. All models included within the collection are also part of the company’s standard to use materials to further their mission to help end plastic waste.
The No-Dye Collection is globally available on adidas.com, the Adidas app and at select retailers since Friday, August 20.
