ATTITUDE, a Canadian leader in body & home care products, is announcing the expansion of their Oceanly™ collection with an introduction into the makeup category. The world’s first line of solid, 100% plastic-free, entirely EWG VERIFIED™ makeup is created with natural origin, non-harmful formulas and infused with skin-loving ingredients.
The comprehensive line of 28 products includes foundations, tinted oils, concealers, blushes, bronzers, highlighters, and lip gloss serums, packaged in an innovative push-up design with biodegradable and FSC certified cardboard from eco-managed forests. With an overall sheer coverage, the products help wearers lightly conceal imperfections and highlight their natural features.
Powered by innovative ingredients, blending the best of science and nature, this collection is packed with extracts and oils to revitalize and moisturize skin. Phytoglycogen, the star ingredient, helps improve the health and appearance of the skin by providing long-lasting hydration. Oceanly’s Phytoglycogen is 100% plant-derived and eliminates the need to extract glycogen from shellfish, helping preserve marine ecosystems.
“With the launch of our Oceanly™ collection, which began with skincare, we were able to grow and advance the beauty industry to game-changing levels. An expansion into makeup was a natural next step. For over ten years, ATTITUDE has been tirelessly focused on developing clean and performance-driven beauty product lines in innovative, low-waste packaging. This makeup line will continue to drive the conversation surrounding ingredients and packaging in cosmetics, showcasing that it is possible to benefit both the individual and the environment,” says JF Bernier, Chief Executive Officer.
