Gerber has launched Plant-astic, a new all plant-based range. The selection of organic pouches, snacks and meals is made using only plant protein sources. The launch follows the company’s 2021 announcement that it will be striving to create more climate-friendly products. Plant-tastic has been certified as carbon neutral by the Carbon Trust.
“We hear from parents that they want more plant-based protein options that align with their food and climate values,” Tarun Malkani, Gerber President and CEO said in a statement. “Gerber Plant-tastic offers stage-based nutrition across milestones starting with organic toddler pouches, snacks and meals. We are proud the full range of Plant-tastic products is certified carbon neutral, furthering our commitment to climate forward nutrition.”
FMI’s Grocery Shopper Trends Report for 2022 reveals that 81% of households including children buy and serve plant-based protein. U.S. dietary guidelines have been amended to include legumes for children under two.
According to Gerber, every recipe it has developed has legumes at the centre, combining them with whole grains, fruits and vegetables to create balanced meals without conventional meat and dairy.
“Many parents of my patients incorporate plant-based options in their own diet and are looking to feed their baby in line with their own food values,” Gerber Paediatric Consultant Dr. Whitney Casares said in a statement. “Gerber Plant-tastic foods are made with beans, whole grains and veggies – which are packed with nutrients such as protein and fibre to support baby’s healthy development.”
Gerber was the first U.S. baby food manufacturer to commit to reaching carbon neutrality across its entire portfolio. Additional to the Plant-tastic range, Gerber Organic and Natural jars and pouches have been deemed carbon neutral.
Gerber was criticised last year for failing to adequately test for and remove toxic heavy metals from its products. Multiple class-action lawsuits are still in progress surrounding the issue.
All over the globe, independent baby food brands are emerging to address the demand for safe, healthy alternatives to big-name products.
